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How to write compelling copy

Monday, March 9th  |  10:45am  |   Add to your Sched

How to write compelling copy (that even faculty and students will read!)

It’s one thing to be a good communicator, but it’s another thing to be an effective one. With website content, emails, webinars, blogs, social media posts – it’s easy to fall into all the noise. But how do you stand out? Creating compelling copy seems elusive, but it doesn’t have to be. It’s a skill that needs practice. Throughout this session, learn simple but powerful tactics for writing compelling copy that people (even faculty and students) will read.

Presented by: Kess Knight, Marketing Manager, AAAS/ Science


Science is the world’s leading weekly general scientific journal featuring peer-reviewed, original scientific research articles and reports, science and research news, and more. Additional e-resources published by AAAS include Science Classic (Science archives), Science Advances (an open access journal), Science Immunology, Science Robotics, Science Signaling, and Science Translational Medicine. For more information about the journals visit http://science.sciencemag.org  or to inquire about pricing, email scienceonline@aaas.org.

Visit AAAS/ Science at Table 900 in the Exhibit Hall